B2B service business owners

Triple your marketing's impact.

Understand the ONE principle that will unblock your lead generation.

Does your marketing feel like the handbrake on your business growth? This guide will reveal what's keeping your marketing from being profitable, show you the exact elements that build real traction, and how to get at least nine times more impact from every marketing move you make, without spending more.

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★★★★★23+ five-star reviews
The Ultimate Guide to Marketing Momentum — tablet mockup
Give me the next 20 minutes

I'll change how you see marketing forever.

The information in the marketing guide is simple and relevant whether you're a service-based business, agency or consultant, and you find yourself saying things like "this marketing just doesn't work for me" or thinking there's some secret you're not in on. If you've been burned by marketing that didn't deliver, if you're relying on referrals that feel unpredictable, or if you're doing everything and nothing seems to get traction, this is for you.

You'll leave understanding exactly how to make marketing work for your specific business, and see the path to a pipeline that doesn't rely on any one thing to keep it alive.

Inside the guide

  1. 01How to release the handbrake and take a strategic look at what's actually blocking your growth.
  2. 02Plot a more sustainable approach to winning clients with a lower cost of acquisition.
  3. 03Understand the short and long-term strategies that build an unshakeable pipeline.
  4. 04See how to build a marketing Pantheon, so no single lead source can hold your business hostage.
  5. 05See how it's not enough to talk about pain points without creating relevancy and intimacy.
  6. 06Map your path to permanently profitable marketing and unstoppable growth.
What happens when it works

Nikki was relying entirely on referrals when the United Nations pulled their contract. Two weeks after implementing one strategy in this guide, leads were coming to her for the first time.

£4k of new work in less than two weeks

"These are honestly absolute dream results beyond my expectations."
Nikki Allen
Nikki AllenCorporate Trainer
In their words
★★★★★
"I read your Momentum eBook and I loved it. I really enjoyed the metaphors and the storytelling woven in between the more technical concepts. I especially loved the expression 'worm your way into your clients' mind holes.' The section on the marketing stage fit was also extremely helpful."
Elisabetta Burgio
★★★★★
"Hi Sian, probably a good time for me to pop up and say a big thank you. Your content is all unique and far more actionable than other business content and podcasts that are out there. Thank you!"
Andrew Parker
★★★★★
"I'm telling you Sian, this guide is brilliant, you should charge for it. It's flipped the switch and I've never looked at marketing this way before. For sure, game-changer."
Ali Smith
Sian Lenegan, Strategic Business Coach
Strategic Business Coach

Hey, I'm Sian.

I ran a digital agency for 12 years. At its peak, 23 staff. I bought the house, hit the revenue numbers, and still felt like the business owned me more than I owned it.

When I finally stepped away, I had one question: why does nobody actually teach founders how to make marketing work consistently? I did the MBA, the Goldman Sachs 10,000 Small Businesses programme, Tony Robbins, the expensive rooms full of smart people. None of them answered it directly.

So I figured it out myself, and spent the last six years testing it with B2B service businesses.

What I do differently: I don't teach theory. I share the strategy in a way that's easy to action. That way you can get into movement and create momentum towards your results.

As featured in

Featured in Forbes Coaches Council, Newsweek Expert Forum, Rolling Stone Culture Council, Woman Entrepreneur, YEC, Goldman Sachs 10,000 Small Businesses, Influence Digest
Marketing Momentum guide
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